Use Market Forces to Increase Awareness #Takebackwomensday

This week’s Indispire prompt asks if commercialisation of women’s day celebration is acceptable. India has a large population of 1.2 billion strong. Inspite of skewed ratio of male and female, India still has 500 million or more women of different age groups. It is no wonder various commercial organisations have targeted women’s day by offering products specific for women.

Whether we like it or not commerce is here to stay. But we have the option of not falling for the goodies on offer, and celebrate the day in our own way. It can be argued that on the face of temptations and social pressure, it is highly idealistic to recommend market forces to operate and advice citizens to exercise their discretion.

Many have protested that commercialisation has restricted society from honouring women only on a particular day. When all through our lives we are touched by women at some level or other, be it as mother, sister, wife, daughter. There is no denying that despite lofty ideals, and practices where a woman is worshipped as a deity, women are treated very poorly in many places in our country. Many families kill girl child before birth, girl children are not given benefit of education, families marry girl child off, a bride used to be killed for not bringing enough dowry. In the face of so muchy tyrrany and injustice if on one day a woman is celebrated, why should we object? Involvement of commercial companies help penetrate the message consciously or subconsciously into deep recess of society. So we should encourage the positive aspect of commercial message and not decry it.

Read : Gender Equality Latent But Inherent

In the words of Swami Vivekananda, “All nations have attained greatness by paying proper respect to women. That country and that nation which do not respect women have never become great, nor will ever be in future. The principal reason why your race has so much degenerated is that you have no respect for these living images of Shakti.”

The present post is written in response to Indispire Prompt. More posts in response to the prompt may be found here.

4 thoughts on “Use Market Forces to Increase Awareness #Takebackwomensday

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    1. You are right. I think if people in remote parts see these adverts and get a positive message about women, it may be a plus.


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